Elements applied:
Ms Mentoring Support (Line Managment) When somethings starts to go in a slightly different direction than we (as senior stakeholders) wished an adjustment is going to be needed - That adjustment will often require time, energy and effort and require a significant amount of research and understanding to make sure the proposed solution is going to work - Here we support not only with our significant experience in operational management but with a real understanding that sometimes people just need a third party perspective and time to think things through - It's a Win Win situation. Sp Sales Process Training & Implementation The Term 'Sales Process' has been much maligned over the last few years in the retail motor industry. Our Sales Process training focuses on the customer experience delivery whilst at the same time following a well-recognised and structured path to getting a deal done. Ce Customer Engagment Strategies They say if you always do what you've always done, you'll always get what you've always got - We disagree! - Engaging with our customers the same way we did 5/10/15 years ago does not take into account the massive behavioural change we have seen in how people prefer to communicate - We can look at your current practices and advise on the frequency, style and chosen media types to ensure that your communications are not being 'thrown in the bin' because they are too frequent, inappropriate or irrelevant.
Without a doubt the most eclectic mix of automotive brands that we have seen in a small regional dealer group and Jon Mathers and the team at Unity know their cars. From the scintillating Subaru WRX STi to the very affordable and highly equipped SsangYong Tivoli they can provide all manner of vehicles to their customers in the Coventry, Leicester, Stratford upon Avon and Oxford areas from the six brands in their portfolio which are Subaru, SsangYong, Jeep, Alfa Romeo, Isuzu and Great Wall.
Our MD knows Jon well so it was no surprise when we were asked to provide some operational support to what is quite a complicated portfolio of six brands across four sites. Initially we were asked to look developing a sales process and deal control system that could flow across all four businesses so we set to work at developing an understanding of how each brand worked and then gathering the relevant data from each brand partner to put into our solution. The result was an immediate improvement in the customer experience, the visibility of transactions and also the additional product sales that were coming from using a common platform.
With our solution in place the Managing Director, Finance Director and Sales & Marketing Director now have real time access to the transactions going on at each site, something they have never been able to do in the past.
Our next project for Unity is to look at developing a common enquiry management structure across the businesses that can deliver a consistent customer approach and support more structured marketing activity. In addition we have been asked to provide them some mentoring support at a senior level and that starts very soon. This is one very exciting group and we’re very pleased to be a part of its ongoing development as an award winning business.
